Policy
Privacy policy
Last updated: 16 October 2026.
This policy explains how MAME LIMITED (“MAME”, “we”, “us”) uses personal information when you use mameltd.com or contact the studio. It is written for the UK General Data Protection Regulation and the Data Protection Act 2018.
Who we are
The controller is MAME LIMITED, a private company limited by shares, registered in England and Wales with company number 09336373. Registered office: 585a Fulham Road, London, SW6 5UA.
Privacy contact: hello@mameltd.com.
We have not appointed a statutory data protection officer. The studio inbox above is the right place for any privacy request.
The information we collect
We only collect what this site and an enquiry actually need.
- Enquiry details. If you email us, or use the contact form, we receive your name, email address, organisation if you give one, and whatever you write in the message. The form does not send data to a database. It opens your email app and addresses a message to hello@mameltd.com.
- Correspondence. If we then work together, we keep the emails and files needed to deliver that work.
- A notice preference. If you close the cookie notice, we store the key
mame-noticein your browser’s local storage. That is not a cookie, and it does not identify you. - Technical logs. Our website host may record your IP address, the date and time, the page requested, and your browser type, so the site can be secured and kept online.
We do not ask for special-category data, and this site has no account area, no newsletter and no payment page. Please do not send us information about health, politics, religion or anything similarly sensitive.
Why we use it, and the lawful basis
| Purpose | Lawful basis |
|---|---|
| Replying to an enquiry and preparing a proposal | Steps towards a contract, at your request. UK GDPR Article 6(1)(b). |
| Keeping a record of that correspondence, and running the studio inbox | Legitimate interests: answering people who contact us and keeping a proper business record. Article 6(1)(f). |
| Security and operation of the website, including short-lived host logs | Legitimate interests: keeping the site available and protecting it from misuse. Article 6(1)(f). |
| Remembering that you closed the notice | Legitimate interests: not repeating a notice you have already read. Article 6(1)(f). |
| Meeting a legal duty, such as a tax or company-law record | Legal obligation. Article 6(1)(c). |
Where we rely on legitimate interests, we have balanced that interest against your rights. You can object, as set out below. We do not use your details for advertising profiles, and we do not sell personal information.
Who we share it with
We share personal information with service providers who help us run the studio, and only for that purpose:
- the company that hosts this website, for technical logs and delivery of the pages;
- the provider of our email inbox, so we can read and reply to messages.
We may also share information if the law requires it, or if we reorganise the company and a buyer needs the relevant records. We do not share enquiry details with advertisers.
Where the information goes
We aim to keep personal information in the United Kingdom. If a hosting or email provider processes it in a country outside the UK, we will only use a provider where the transfer is covered by UK adequacy regulations, or by the UK International Data Transfer Agreement or Addendum.
How long we keep it
- Enquiries that do not become work: up to 24 months, then deleted, unless we need them for a legal claim.
- Client project records: for the life of the project and then up to 6 years, which matches the usual period for a contract claim in England and Wales.
- Host logs: for the period set by the host, and in any case no longer than 12 months, unless a security incident means we need them longer.
- The notice preference: until you clear site data for this website, or until we change the key.
Your rights
You can ask us to:
- confirm whether we hold your personal information, and for a copy of it;
- correct it if it is wrong;
- delete it, in the cases the law allows;
- restrict how we use it;
- give you, or another controller, the information you provided, in a portable format, where the request is based on contract and processing is automated;
- object to processing based on legitimate interests;
- complain to a supervisory authority.
We do not use automated decision-making that produces legal or similarly significant effects. There is no marketing list to withdraw from. If we ever send optional marketing email, we will ask first, and every message will have a way to stop it.
Write to hello@mameltd.com. We may need to confirm it is you. We aim to reply within one month. If a request is complex we will tell you, and we may extend that by up to two further months.
How to complain
Please contact us first so we can put it right. You can also complain to the Information Commissioner’s Office, the UK regulator for personal information:
Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. Telephone 0303 123 1113. Website ico.org.uk/make-a-complaint.
Children
This website is written for businesses and adults. We do not knowingly collect personal information from children under 13. If you believe a child has sent us their details, email us and we will delete them.
Changes
If we change this policy we will update the date at the top. If a change affects how we use information we already hold, we will tell the people affected when the law requires it.